A website overhaul is an excellent way to boost your conversions, enhance the experience of your visitors, and grab the attention of more customers. But, this job should be taken seriously. The last thing you want is to spend a significant amount of money, time, and energy on something that doesn’t work in the end. In fact, a bad overhaul can even cost you the success of your original website design. When you plan to start a website overhaul, keep the following in mind:
Functionality
You need to prioritize on the site’s functionality. Take the time browsing through your site pages like a customer. How long does it take to get from one page to another? Do you have pages that answer your visitors’ common questions? Ideally, you want to ensure it could take just three clicks for your customers to reach what they are looking for in your site.
Consistency
When you revamp your site, you want to improve how it looks and feels without going too far from your current branding. The best site revamp is when your customers can still recognize where they are in your site. In order to provide familiarity and consistency to your new site, think about maintaining the same typography, imagery, and color palette. Keep in mind that too many new things can make people wander and get lost.
SEO Audit
A search engine optimization (SEO) audit must be carried out before you map out your new site. This can help you determine how it has been performing. Dig through subdomains and track down inbound links. Your analysis will provide you with a solid idea of what you must keep and discard as well as what strategies you must employ to effectively build a new site.
High-Quality Content
Although you may have some information you can reuse, focus on regenerating new content for your new site. Use SEO audit to determine what generates the most attention and what doesn’t. When managing your content, have a diverse content selection that includes valuable eBooks, engaging product copy, and information white papers. Know in advance where to fit content in the hierarchy of your site.
Staying Power
A great website overhaul ensures your site has the staying power to thrive and survive for many years. It must be designed in a way that makes updating easy within the current framework. There is really no need to overhaul your site whenever you launch a new product line.
