The vast selection of things offered on Amazon, though, probably gives you pause. Which of the roughly 12 million things that Amazon sells are most likely to provide you a high return on investment? Clothing? Cooking utensils? Cat-shaped socks, perhaps? Fortunately, it’s not as difficult as you may think to decide what to sell on Amazon and how to sell it. In fact, you may conduct the majority of your research for free right on the website. We’ve put together this guide to help you pick a low-risk, high-return product to sell on Amazon. Read on to find out more about popular products and  easiest things to sell on amazon   what you should offer, and how to do research to make sure whatever you’re selling is a wise investment.

Manually browse for information.

You should start by looking at Amazon’s top-selling products in a certain category if you want to personally study popular things on the site, which may help you determine which product you want to sell. After investigating a category and its subcategories, you should ideally focus on a specialty. You may also glance at the “Customers also bought” section while viewing Amazon’s best-sellers list to receive suggestions for related goods.

Look for things with less competition.

It will probably be exceedingly challenging to stand out from the competition and get the desired number of sales if you’re trying to sell a product that now has 100,000 search results. Fortunately, it’s relatively simple to identify a less-competitive niche within a larger market, ensuring that your product is more readily discovered by searchers. What’s more, since they had to use a more specific keyword to find your product, those searchers are probably more willing to make a purchase.

Utilize a Chrome extension to look up items in a certain niche.

There are two well-known chrome extensions that can help you perform keyword research on Amazon: Jungle Scout, which highlights goods with little competition, shows you monthly sales volumes for those products, and lets you store products to follow them over time. Without a doubt, Jungle Scout’s analytics can assist you swiftly and effectively identify a service or sector in which you may succeed. However, Jungle Scout is rather expensive, especially if you’re just getting started.

Utilize Best Sellers Rank to look for categories with at least three results (BSR).

A high BSR demonstrates that the product is in great demand, which is important since Amazon’s Best Sellers Rank (BSR) takes into account both recent and past sales of an item. It’s not a good indicator, though, if only one product in a category has a high BSR and none of the other products are best-sellers.

Let’s imagine, for example, that you wish to offer sporting goods but discover that the category “soccer balls” only contains one item with a high BSR. Further investigation reveals that the category “basketballs” features several of the top-selling items on the first page.

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