Marketing is a broad term that incorporates many aspects of business and customer service. It encompasses different types and approaches from below-the-line marketing like events and booths, to above-the-line marketing like social media management, content creation, and distribution.
Nowadays, everyone’s raving about social media marketing, the utmost importance of content and distribution. However, there are still other types of marketing that can be tapped to maximize a limited budget that can work in tandem with other platforms. One of which is PPC marketing.
PPC marketing stands for pay per click marketing. It is the model of marketing in which clients or advertisers pay some fee at any time their ad is clicked. Now, it may sound like a big money burner. However, a $3dollar payment is nothing compared to say, a 200 dollar sale made from that click. The return outweighs the investment by a mile.
Let’s explore the advantages of PPC marketing further with the list below.
1. It Provides Immediate Exposure
“Content is king” is a phrase commonly heard among marketers and advertisers alike. Engaging and authentic content attracts the right audience, organically. With proper SEO practice, consistency and vigilance of shifting tastes of the market, a brand will be exposed to the right market.
However, this can take a while. With professional PPC management, an ad lands at the top a search engine results page immediately. Although it is not organically achieved, it does the job of reaching the targeted audience quickly. And for a brand that aims to drive traffic and build awareness, this type
of exposure is valuable.
2. It Can Easily Be Tracked, And Managed
What is a plan if not tracked and well-managed? A failed experiment.
PPC marketing allows advertisers to track their campaigns success rate easily. Unlike SEO campaigns that may take months or even weeks to gain traction and results, PPC ads can provide the ROI (return of investment) the day after it’s launched.
Cost, spending, clicks, and views are easily tracked with PPC. And if a trend emerges, it is easy to adjust for optimization.
3. It Allows You To Target Audience
With essential performance indicators easily monitored, PPC marketing provides information that allows it to perform even better. With the knowledge of which keywords lead to a click and eventually, to a conversion.
This knowledge can be used to create a PPC marketing plan that enables you to target audiences in certain places, with specific jobs, age range, and hobbies.
4. It Informs Other Marketing Initiatives
Aside from providing data for itself, PPC marketing also works seamlessly with other marketing initiatives the client or brand must have. Keywords can be used for SEO marketing, and therefore used for the content of different kinds – video, articles, and photos. Keywords alone can provide a treasure trove of ways to approach and reach the right audience.
PPC marketing may look and seem like a waste of resources, however, with the right strategy and angle, it can be precious. It provides immediate exposure, essential data and the ability to target an audience. It’s the best way to test the waters and see if a one-time offering can be a staple.